We helped Total Oil connect with their tough-as-nails audience with a simple observation: that while life as a trucker can be damn hard, it can be just as rewarding.
THE BOX
We gifted truckers a keepsake box that reminds them of life on the road and why sometimes, it's better out there. Each trinket in the box comes with its own stories. Each with its own lessons.
We gifted truckers a keepsake box that reminds them of life on the road and why sometimes, it's better out there. Each trinket in the box comes with its own stories. Each with its own lessons.
(2012) (Translated to Vietnamese by Nguyen Thien Ngan)
THE BOOK
Each box comes with a loose-leaf booklet of stories on the road, extracted from truckers after a few beers.
Each box comes with a loose-leaf booklet of stories on the road, extracted from truckers after a few beers.
Probably my favorite headline in the project.
This particular story is about a trucker who's a stranger to his young son.
